La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business

Authors

  • Mark Simon,

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    • Mark Simon is a Professor of Management, School of Business Administration, Oakland University, Rochester,MI.

  • Cynthia Miree,

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    • Cynthia Miree is an Associate Professor of Management, School of Business Administration, Oakland University, Rochester, MI.

  • Matilda Dule

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    • Matilda Dule has a Bachelor of Science in Business Administration, with a major in Accounting, from the School of Business Administration, Oakland University, Rochester, MI.


Mark Simon, tel.: (248) 370-3295; e-mail: simon@oakland.edu, to Cynthia Miree at miree@oakland.edu, and to Matilda Dule at mullorja@oakland.edu.

Abstract

La Vida Local is a small organic food delivery business which was started with an investment of under $1,000. In 2008, less than 2 years after its inception, the company is grossing over $80,000. Profits, however, are minimal. Although Julie LaPorte, the owner/operator, is more interested in facilitating the consumption of organic foods than making money, she is exhausted. She wants to hire an employee to help out, but to do so she needs to find a way to generate more profits and to overcome her own desire to keep tight control over operations.

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