This case was presented by the authors at the Midwest Academy of Management Conference, St. Louis, Missouri in September 2008.
Barista's Battle Scars
Article first published online: 21 MAY 2012
© 2012 Baylor University
Entrepreneurship Theory and Practice
Special Issue on Entrepreneurial and Family Business Teams
Volume 37, Issue 1, pages 133–142, January 2013
How to Cite
Jensen, S. M., Seshadri, S. and Carstenson, L. G. (2013), Barista's Battle Scars. Entrepreneurship Theory and Practice, 37: 133–142. doi: 10.1111/j.1540-6520.2012.00518.x
- Issue published online: 10 JAN 2013
- Article first published online: 21 MAY 2012
This case tells the story of an entrepreneur couple who launched an upscale retail coffee business in a mid-sized college town in the Midwest. Barista's enjoyed immediate and overwhelming market acceptance and was even named “Entrepreneur of the Year,” yet had tremendous difficulty in obtaining expansion capital. The choice of legal advisor also proved to have enormous impact on the future viability of the business. Written from the perspective of the entrepreneurs, the case provides unique insight regarding the importance of cultivating the effective professional relationships needed for business success.