The editor in charge of this paper was Steffano DellaVigna.
DETERMINANTS OF TECHNOLOGY ADOPTION: PEER EFFECTS IN MENSTRUAL CUP TAKE-UP
Article first published online: 8 AUG 2012
© 2012 by the European Economic Association
Journal of the European Economic Association
Volume 10, Issue 6, pages 1263–1293, December 2012
How to Cite
Oster, E. and Thornton, R. (2012), DETERMINANTS OF TECHNOLOGY ADOPTION: PEER EFFECTS IN MENSTRUAL CUP TAKE-UP. Journal of the European Economic Association, 10: 1263–1293. doi: 10.1111/j.1542-4774.2012.01090.x
Acknowledgments: The Menstruation and Education in Nepal Project is supported by grants from the University of Michigan Population Studies Center (Mueller and Freedman Funds), the University of Chicago Center for Health and Social Sciences, Harvard University Women in Public Policy Grant, and the Warburg Foundation Economics of Culture Research Grant at Harvard University. We thank Bishnu Adhikari, Indra Chaudry, Dirgha Ghimire, Krishna Ghimire, Sunita Ghimire, Prem Pundit, and the ICSR team for their excellent data collection and fieldwork administration. Jonathan Davis, Jonathan Hersh, Nick Snavely and Ryan Wang provided excellent research assistance. We also thank respondents and school administration in our sample schools in Chitwan. Oster is Faculty Research Fellow at the NBER.
- Issue published online: 6 NOV 2012
- Article first published online: 8 AUG 2012
We estimate the role of peer effects in technology adoption using data from a randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption. We find strong evidence of peer effects: two months after distribution, one additional friend with access to the menstrual cup increases usage by 18.6 percentage points. Using the fact that we observe both trial and usage of the product over time, we examine the mechanisms that drive peer effects. We show evidence that peers impact learning how to use the technology, but find less evidence that peers impact an individual desire to use the menstrual cup.