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Transparent Media: Radio, Voice, and Ideologies of Directness in Postdemocratic Nepal


Anthropology Department
Bard College
P.O. Box 5000
Annandale-on-Hudson, NY 12504


This article explores the ideas of directness and transparency that are fundamental to both the language ideology promoted by FM programs and the media ideology associated with FM radio. Speaking directly about one's desires is also critical to the process of learning to be a self-conscious individual with a complex interior life. Ideas about the direct voice are shaped by the world of international development, the emergence of new media and publics, and the democracy movements in Nepal. Through a focus on a UNICEF-sponsored youth program, I argue that direct speech and the direct voice critically shape radio listeners' subjectivity, creating the ideal neoliberal subject, at the level of the technology's material form and the content of its programs. [voice, radio, transparency, development, neoliberal subjectivity]

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