Neoliberalism and the rewriting of the Indian leader


Dr. Ursula Rao
Senior Lecturer in Sociology and Anthropology
School of Social Sciences and International Studies
University of New South Wales
Sydney, NSW 2052


In this article, I discuss recent changes in Indian leadership images. In a commercialized press, political journalists have adopted new writing styles that turn former political heroes into ambiguous human beings. This development is fueled by a neoliberal restructuring that has fundamentally altered journalists’ professional environment. By viewing press activity through the lens of a major ideological shift, I seek to contribute to an emerging debate about neoliberal practices. I contend that current transitions within the Indian press are not a smooth sail into a new ideological realm but a contradictory practice of personal empowerment through selective reflexivity.