The eviction of residents to make way for a “new urban zone” in Ho Chi Minh City, Vietnam, is legitimized by notions of building a beautiful, breathable, and orderly city. Although angry about their unfair treatment in the eviction process, residents ultimately support this discourse of beauty. They challenge eviction through individual squabbles over compensation rates, land measurements, and resettlement sites. In the process, dissent becomes atomized and residents reproduce a mode of valuing land based primarily on monetary value. In this context, notions of beauty, despite having counterhegemonic potential, reproduce rather than challenge core ideals legitimizing the project.