America's history of racial segregation has played a critical role in shaping both what is publicly acknowledged, remembered, and preserved with respect to heritage and what is forgotten, whispered about, or relegated to the status of other in many communities. In this paper, I discuss how the community of Sulphur Springs in Tampa, FL, in partnership with students and faculty from the University of South Florida, has begun to address issues of identity and representation in the marketing of heritage as a key cultural resource. Issues confronted by this community underscore the role that heritage research, preservation, and management plays in defining the present and creating the future. Lessons learned from a previously conducted study of the Kingsley Plantation community in Jacksonville, FL, inform this analysis.
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