Rural Community Satisfaction and Attachment in Mass Consumer Society1


  • 1

    Research supported in part by Project Nos. MO-00239, MO-00237, and MO-00240 of the Missouri Agricultural Experiment Station. An earlier draft of this paper was presented at the meeting of the Rural Sociological Society in 1992 at University Park, PA.


Abstract Previous models of community satisfaction and attachment have not included personal economic attitudes and behaviors as independent variables. Their inclusion is theoretically justified when residents of communities are viewed as consumers in a larger social/economic context first and residents of a particular community second. As locally-oriented economic processes—once part of the community experience—were removed to nonlocal markets, local economic and demographic attributes became less important to rural residents' experience of community. In two rural communities with extreme scores on a service center viability index, satisfaction with employment and location of employment are important predictors.