Hospital Associate Breastfeeding Supporters Initiative
Article first published online: 14 JUN 2012
© 2012 AWHONN, the Association of Women's Health, Obstetric and Neonatal Nurses
Journal of Obstetric, Gynecologic, & Neonatal Nursing
Special Issue: 2012 Convention Proceedings
Volume 41, Issue s1, pages S94–S95, June 2012
How to Cite
Kadeshe, M. A. (2012), Hospital Associate Breastfeeding Supporters Initiative. Journal of Obstetric, Gynecologic, & Neonatal Nursing, 41: S94–S95. doi: 10.1111/j.1552-6909.2012.01361_59.x
- Issue published online: 14 JUN 2012
- Article first published online: 14 JUN 2012
- peer counseling;
- peer group;
- social support
Purpose for the Program
To increase breastfeeding initiation, exclusivity, and duration rates.
To implement a breastfeeding peer support practice using hospital employee volunteers.
Implementation, Outcomes, and Evaluation
Our hospital-based Parent Services Lactation Resource Center nurses reviewed breastfeeding rates from performance improvement data and research evidence on breastfeeding support. Peer counseling was a practice shown to improve breastfeeding rates, however, there were many pros and cons to the various types of peer counseling interventions in various types of care settings. Our team considered the research along with our setting's clinical and financial resources and chose an innovative approach: recruiting volunteer peer counselors from hospital-wide employees (associates) called associate breastfeeding supporters. The implementation includes the recruitment and training of the associate breastfeeding supporters before and after outcomes of breastfeeding initiation, exclusivity, and duration.
Implications for Nursing Practice
This innovative practice change can be implemented in other hospital childbirth settings.