Petitioning: Dress Congruence Versus Belief Congruence1


  • Nigel J. Bryant

    1. University of Wales Institute of Science and Technology
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      Requests for reprints should be sent to Mr. N. J. Bryant, Department of Applied Psychology, University of Wales Institute of Science and Technology, Llwyn-y-Grant Road, Cardiff, CF3 7UX, Great Britain.

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    Gratitude is extended to Kathy Pope, Mike Smith, Chris Skelcher, and John Horn for their invaluable help with this research.


“Hip” and “straight” Es asked 240 passersby, who were also classified as “hip” or “straight”, to sign a petition. Each E received more signatures from S s of like dress only when the petition was neutral. There were no significant differences between the E s or S s for the two politically stronger petitions. It is proposed that dress congruence will override belief congruence only when the beliefs involved are of little significance to the S.