The author is indebted to Bill Stejskal, Ray Thompson, and Chuck Schaefer for their assistance in collecting the data, and to Stephen G. West and Linda L. Lang for their helpful comments on an earlier version of this manuscript.
On the Piliavin & Piliavin Model of Helping Behavior: Costs Are in the Eye of the Beholder
Version of Record online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 6, Issue 4, pages 322–328, December 1976
How to Cite
Clark, R. D. (1976), On the Piliavin & Piliavin Model of Helping Behavior: Costs Are in the Eye of the Beholder. Journal of Applied Social Psychology, 6: 322–328. doi: 10.1111/j.1559-1816.1976.tb02408.x
- Issue online: 31 JUL 2006
- Version of Record online: 31 JUL 2006
Two field experiments tested the Piliavin and Piliavin cost-reward model of helping. The model predicts that the most helping should occur when the costs for helping are low and when the costs for not helping are high. The results of Experiment 1 provided partial support for this prediction, and the results of Experiment 2 were completely consistent with the model.