This study examined the use of oral contraceptives in a sample of sexually active college women. The analytic approach employed was based on Fishbein's model for the prediction of behavior, which emphasizes perceived consequences and normative influences. It was found that each of these factors was significantly related to use of oral contraception, and that a stronger relationship was obtained when both components were combined. Results suggested that nonusers are more Likely to associate oral contraception with unhealthful consequences than are users, and that users believe employment of this method enhances their sexual satisfaction. It was also suggested that the opinions of these young women's partners and close friends, but not of their parents, are reflected in respondents' use of the pill. These results were compared with earlier findings on the correlates of intentions to use oral contraceptives, and applied implications were discussed.