The authors want to thank a large number of people who have been and continue to be supportive of this research. They include Gary Becker, M.D., Director of the Badger Blood Region; Brian Koski, Director of Donor Recruitment; and Mac Walker, R.N., Director of Youngblood. Thanks go also to Rob Mare for his help in applying the technique he developed to our data set, and to Judith A. Howard and Shalom Schwartz for their critical comments on an earlier draft. In addition, the manuscript was immeasurably improved in response to the extremely careful comments of two anonymous reviewers. Funds have been received from the following sources: A National Institute of Health Biomedical Sciences Support Grant to the University of Wisconsin Graduate School, support from the American National Red Cross and the Badger Blood Region through the Red Cross matching grants program, and support from the Heart, Lung, and Blood Institute of the NIH, Grant #HL 24425.
Developing a Commitment to Blood Donation: The Impact of One's First Experience1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 13, Issue 1, pages 1–16, February 1983
How to Cite
Callero, P. L. and Piliavin, J. A. (1983), Developing a Commitment to Blood Donation: The Impact of One's First Experience. Journal of Applied Social Psychology, 13: 1–16. doi: 10.1111/j.1559-1816.1983.tb00883.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
The increasing demand for voluntarily donated blood has generated research concerned with the development of commitment to regular blood donation. Taking a developmental perspective, this paper explores the longitudinal impact of background, situational, and dispositional factors measured at one's first donation. Questionnaire responses from a sample of first-time donors are analyzed and logistic regression analysis is employed to predict successive “continuation decisions” (the decisions to donate twice, three times, and four times). Results suggest that factors may change in their magnitude and direction of impact across the donor's career. Externally focused social pressures and rewards are dominant at the early stages and self-originating factors at the later stages. Theoretical and practical implications of the findings are discussed.