The authors wish to thank the students in Psychology 440, fall 1982, who assisted with the addressing and letter dropping, and Dr. Janis Driscoll for her statistical assistance.
The Lost Letter Technique Revisited1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 13, Issue 6, pages 510–514, December 1983
How to Cite
Simmons, C. H. and Zumpf, C. (1983), The Lost Letter Technique Revisited. Journal of Applied Social Psychology, 13: 510–514. doi: 10.1111/j.1559-1816.1983.tb02333.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
The present study used the Lost Letter Technique (LLT) to explore the use of personalized letters in assessing community attitudes in a large western metropolitan area. Response to one of the attitude issues was independently validated by subsequent election returns. Results confirm the usefulness of the LLT as a survey tool for sensitive social issues, even with a small sample size, when the envelopes are hand-addressed and hand-stamped and drop locations are carefully selected.