The senior author wrote this report. Thejunior author produced the first set of photographs, supervised the collection and coding of data, and assisted with statistical analysis and interpretation. Special thanks are due the Graduate School of the University of Wisconsin-Milwaukee for computational support; Alan Baron, Nason Hall, Diane Reddy, David Wagstaff, and an anonymous reviewer for critically reading earlier drafts of this report; and Joan Breitbach and Mary Boulanger for their bibliographic help.
Some Potential Negative Social Consequences of Cigarette Smoking: Marketing Research in Reverse1
Version of Record online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 16, Issue 8, pages 702–725, November 1986
How to Cite
Dermer, M. L. and Jacobsen, E. (1986), Some Potential Negative Social Consequences of Cigarette Smoking: Marketing Research in Reverse. Journal of Applied Social Psychology, 16: 702–725. doi: 10.1111/j.1559-1816.1986.tb01754.x
- Issue online: 31 JUL 2006
- Version of Record online: 31 JUL 2006
The effects of cigarette smoking on first impressions were examined in an interlocking series of studies. Provided college students evaluated peers who were neither extremely attractive nor unattractive, smoking typically reduced the positivity of evaluations regardless of participants' smoking. Targets photographed with smoking material were rated, for example, to be less considerate, calm, disciplined, honest, healthy, well-mannered, and happy than when smoking material was absent. Replication with apparently older participants evaluating college students did not reveal smoking to influence ratings strongly. Further replication did not reveal smoking material simply to influence college students' ratings of an attractive professional model. These results were compared with earlier studies of the effects of cigarette smoking on interpersonal evaluation and an educational unit for deterring smoking was discussed.