This study was supported in part by research pant No. ISP-8011449 from the National Science Foundation and research grant No. 12073 from the National Institute of Child Health and Human Development, awarded to D. Balfour Jeffrey. It was completed while the first author was a doctoral student at the University of Montana. Our sincere appreciation is expressed to the experimenters, Ken Cogswell and Richard Halpern. Missoula District 1 school administrators, principals, parents, kindergarten teachers and students deserve a special thanks for their gracious support of our research. We also thank Jim Hollandsworth and Bert Moore for their suggestions on the design of the study and intepretation of findings.
Television Food Commericals' Effect on Children's Resistance to Temptation1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 18, Issue 16, pages 1353–1360, December 1988
How to Cite
Dawson, B. L., Jeffrey, D. B. and Walsh, J. A. (1988), Television Food Commericals' Effect on Children's Resistance to Temptation. Journal of Applied Social Psychology, 18: 1353–1360. doi: 10.1111/j.1559-1816.1988.tb01211.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.