Requests for reprints should be sent to Dr. William F. Skinner, Department of Sociology, Patterson Office Tower, University of Kentucky, Lexington, KY 40506–0027.
Understanding the Relationships Among Attitudes, Group Norms, and Behavior Using Behavioral Commitment: A Structural Equation Analysis of Marijuana Use
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 19, Issue 15, pages 1268–1291, November 1989
How to Cite
Skinner, W. F. and Cattarello, A. M. (1989), Understanding the Relationships Among Attitudes, Group Norms, and Behavior Using Behavioral Commitment: A Structural Equation Analysis of Marijuana Use. Journal of Applied Social Psychology, 19: 1268–1291. doi: 10.1111/j.1559-1816.1989.tb01250.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
This research examines the relative importance of attitudes and group norms in determining frequency of marijuana use. In this examination, we employ a neglected concept in attitude/behavior research—behavioral commitment. We suggest that the role of attitudes and group norms will vary, in part, depending upon one's level of commitment to the behavior. Specifically, we assert that norms will increase in importance over attitudes as behavioral commitment increases. To test this hypothesis, we utilize covariance structure analysis with a nationally representative sample of high school seniors defined in terms of their commitment to marijuana use. Multiple group comparisons also are performed to assess the comparability of measurement properties and structural estimates. Results are supportive of the hypothesis. The findings are discussed in terms of previous attitude/behavior research and drug abuse prevention programs.