The subjects in Study 1 (the target group) provided their names and data on their own temperaments. The subjects in Study 2 rated the target group's names on uniqueness and desirability. The subjects in Study 3 rated the temperament qualities connoted by the names given by the target group. The name uniqueness and desirability scales had high reliabilities and correlated -0.44, showing that more unique names were less desirable. The qualities of pleasantness and dominance, which were connoted by a person's name, were judged very reliably. Names that connoted psychological health versus maladjustment (pleasant/ unpleasant temperament) were indeed associated with pleasant/unpleasant temperament attributes. The pleasantness and dominance connoted by names enhanced the desirability of those names, whereas greater unpleasantness and submissiveness were connoted by more unique names.