Interrelationships Among Name Desirability, Name Uniqueness, Emotion Characteristics Connoted by Names, and Temperament


Correspondence concerning this article should be addressed to Albert Mehrabian, Department of Psychology, University of California, 405 Hilgard Avenue, Los Angeles, CA 90024.


The subjects in Study 1 (the target group) provided their names and data on their own temperaments. The subjects in Study 2 rated the target group's names on uniqueness and desirability. The subjects in Study 3 rated the temperament qualities connoted by the names given by the target group. The name uniqueness and desirability scales had high reliabilities and correlated -0.44, showing that more unique names were less desirable. The qualities of pleasantness and dominance, which were connoted by a person's name, were judged very reliably. Names that connoted psychological health versus maladjustment (pleasant/ unpleasant temperament) were indeed associated with pleasant/unpleasant temperament attributes. The pleasantness and dominance connoted by names enhanced the desirability of those names, whereas greater unpleasantness and submissiveness were connoted by more unique names.