Dimensions of Trait Attributions Associated with Eyeglasses, Men's Facial Hair, and Women's Hair Length1


  • 1

    The authors would like to express their sincere appreciation to Tyra MDonald and Leslie Taylor for their competent assistance in the conduct of this study. The suggestions of anonymous reviewers to improve this paper are also gratefully acknowledged.

Correspondence concerning this article should be addressed to either author, Department of Psychology, Hanover College, Hanover, IN 47243.


This research investigated the effects of men's eyeglasses and facial hair and women's eyeglasses and hair length on the traits associated with facial schemata. One hundred and thirty-five introductory psychology students rated Photo-IdentTM composites of stimulus persons on 20 adjectival continua. A factor analysis of the scores extracted three factors: Social Value, Social Forcefulness, and Mental Competence. Eyeglasses on both the men and women were associated with attributions of diminished forcefulness and heightened competence. Men's beards were associated with lessened competence. Women's long hair was associated with decreased forcefulness. The results were interpreted in terms of the effects of the independent variables on apparent facial maturity.