We investigated the role of multiple forms of feedback and of alternative measures of motivation in feedback-goal-performance processes. Results indicated that when performance-based and normative-based feedback are both provided, the two forms of feedback have differential effects on personal goals and intrinsic motivation, supporting our predictions. Moreover, measures of self-efficacy and personal goals worded in relation to performance were more strongly related to performance-based feedback, while self-efficacy and personal goals measures worded in relation to normative information were more strongly related to normative-based feedback, as predicted. These results highlight the importance of investigating more complex feedback environments and examining the role of alternative measures of motivational variables to increase our understanding of motivational processes.