Four experiments assessed the blame assigned to the two persons involved in a rape or an auto accident. After reading a description of one of the events, participants were asked to generate different types of counterfactuals in 2 of the studies, and in the other 2 they viewed a videotape of an attorney who suggested to them a specific counterfactual. In the rape context, when changes to the victim's behavior produced a new outcome, blame to the victim was highest and rapist blame was lowest. Counterfactuals where changes in the victim's behaviors did not undo the event resulted in the highest assailant blame and the least victim blame. When the event was an auto accident, blame increased for whichever driver's actions were mentally undone. How attorneys can increase or decrease the blame assigned to their clients depending on the type of counterfactual that they present is discussed.