I want to thank Michael R. Cunningham for his ideas on theoretical aspects of this research and David A. Kenny for his advice on data analysis. I also want to thank Evelyn Klein Fair, Cynthia Gawarecki, Curtis Bergstrand, Robert Korn, Lisa Gunterman, Maggie Meloy, and the University of Louisville Office of Information Technology for their assistance during various phases of this research.
Beauty is as Beauty Does?: Makeup and Posture Effects on Physical Attractiveness Judgments†
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 26, Issue 1, pages 31–51, January 1996
How to Cite
Osborn, D. R. (1996), Beauty is as Beauty Does?: Makeup and Posture Effects on Physical Attractiveness Judgments. Journal of Applied Social Psychology, 26: 31–51. doi: 10.1111/j.1559-1816.1996.tb01837.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
Recent studies have examined human beauty as a biological, structural trait. This view of beauty is incomplete because it does not consider the amount of variability in beauty judgments attributable to self-presentation strategies. This study was designed to estimate the importance of self-presentation practices on beauty judgments. For women within plus or minus one standard deviation of average facial attractiveness, makeup effect size estimates were comparable to previously published estimates of the importance of structural factors in attractiveness judgments. Similarly, for average weight stimuli, posture was comparable to body build in influencing attractiveness judgments. Implications for personal appearance businesses, health psychology, and counseling practice are discussed.