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This article addresses the ethics of utilizing the bogus pipeline (BPL) procedure in social psychological research. A debate is presented between 2 positions: One challenges the use of the BPL based on ethical principles, and the other confronts these challenges. The debate addresses the void in previous BPL literature regarding concerns about the ethics of using this technique, and raises awareness about potential ethical dilemmas faced by BPL users. The BPL is discussed from utilitarian and deontological ethical perspectives.