This study was supported by a grant from the Swedish Council for Planning and Coordination of Research. We are grateful to Tommy Gärling for his helpful comments on an earlier draft.
Pro-Environmental Habits: Propensity Levels in Behavioral Change1
Version of Record online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 27, Issue 7, pages 588–601, April 1997
How to Cite
Dahlstrand, U. and Biel, A. (1997), Pro-Environmental Habits: Propensity Levels in Behavioral Change. Journal of Applied Social Psychology, 27: 588–601. doi: 10.1111/j.1559-1816.1997.tb00650.x
- Issue online: 31 JUL 2006
- Version of Record online: 31 JUL 2006
A proposed model for behavioral change is described as a process in several steps from habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step is linked to factors promoting or impeding further progress. Data from a questionnaire addressed to a random sample of 500 Swedish adults supported the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing-up detergents, respectively. Furthermore, in a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.