This research was supported by a grant from the Ball State University Office of Research and Sponsored Programs.
Face Management, Question Wording, and Social Desirability1
Version of Record online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 27, Issue 18, pages 1650–1671, September 1997
How to Cite
Holtgraves, T., Eck, J. and Lasky, B. (1997), Face Management, Question Wording, and Social Desirability. Journal of Applied Social Psychology, 27: 1650–1671. doi: 10.1111/j.1559-1816.1997.tb01618.x
- Issue online: 31 JUL 2006
- Version of Record online: 31 JUL 2006
Five experiments were conducted to examine the impact of question wording manipulations derived from face management theory (Brown & Levinson, 1987) on responses to survey questions. In general, it was expected that questions phrased so as to allow the respondent to maintain face while answering in a socially undesirable manner would result in lower rates of socially desirable responding than would control questions. The results strongly supported this hypothesis for questions regarding socially desirable knowledge (e.g., Are you familiar with NAFTA?), but not for questions about socially desirable behavior (e.g., Did you vote?). The results were partially supportive for questions about socially undesirable behaviors (e.g., Have you ever shoplifted?).