The authors would like to thank Nyla Branscombe and anonymous reviewer for their insight ful comments on an earlier version of this manuscript.
The Black-Sheep Effect: How Positive and Negative Advertisements Affect Voters' Perceptions of the Sponsor of the Advertisement1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 28, Issue 20, pages 1903–1915, October 1998
How to Cite
Matthews, D. and Dietz-Uhler, B. (1998), The Black-Sheep Effect: How Positive and Negative Advertisements Affect Voters' Perceptions of the Sponsor of the Advertisement. Journal of Applied Social Psychology, 28: 1903–1915. doi: 10.1111/j.1559-1816.1998.tb01352.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
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