The present study investigates how native shopkeepers in Amsterdam respond to the threat experienced by the emergence of immigrant stores. A survey among 101 native shopkeepers confirmed that psychological, rather than instrumental, considerations play an important role. First, perceptions of fraternal deprivation were relatively independent of the amount of egoistical deprivation people perceived. Instead, the experience of fraternal deprivation was related to people's identification as native shopkeepers. Second, egoistical deprivation resulted in negative perceptions of all other entrepreneurs, regardless of their ethnic origin. Third, regardless of perceived egoistical deprivation, native shopkeepers were more likely to discredit immigrant entrepreneurs, as they thought they were more fraternally deprived.