Cognitive and Attitudinal Factors in the Analysis of Alternatives to Binge Drinking1


  • 1

    This research was funded in part by grant AA08722 from the National Institute of Alcohol Abuse and Alcoholism and Boise State University. The author would like to thank Linda Anooshian, Chelle Gebert, Charles Honts, and Bev Nicholson for their comments on earlier drafts of the manuscript.

2 Correspondence concerning this article should be addressed to Rob Turrisi, Department of Psychology, Boise State University, 1910 University Drive, Boise, ID 83725. e-mail:


The present study examined cognitive and attitudinal factors relevant to binge-drinking tendencies in a college sample. Results indicate that positive expectations about binge-drinking activities were related to binge-drinking tendencies. Binge-drinking tendencies were also negatively related to expectations regarding nonbinge-drinking alternatives. General attitudes toward drinking and normative influences were found to have complex influences on binge-drinking tendencies involving indirect, direct, and moderated effects. The findings are discussed with respect to developing prevention programs.