Portions of these data were presented at the annual meeting of the Eastern Psychological Association, Washington, DC. in April 1997. I would like to thank Colleen Tertel, David Outman, and Mykellan Ledden for their help in collecting the data. I also thank Scott Perretta and two anonymous reviewers for their very helpful comments on an earlier version of this manuscript. Preparation of this manuscript was supported in part by a grant from the National Institute on Alcohol Abuse and Alcoholism (R29-AA10397-01) awarded to the author.
Physical Attractiveness, Mood, and the Decision to Card for the Purchase of Alcohol: Evidence for a Mood-Management Hypothesis1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 29, Issue 6, pages 1172–1190, June 1999
How to Cite
McCall, M. (1999), Physical Attractiveness, Mood, and the Decision to Card for the Purchase of Alcohol: Evidence for a Mood-Management Hypothesis. Journal of Applied Social Psychology, 29: 1172–1190. doi: 10.1111/j.1559-1816.1999.tb02034.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
Research has shown that physical attractiveness is associated with a decrease in being carded for the purchase of alcohol. Two studies examine whether this relationship might be moderated by the mood of the decision maker. Participants were randomly assigned to a 2 × 2 (Mood: Positive or Neutral × Attraction: High or Low) factorial design in which they first described a series of positive (or negative) life events, and then viewed a video of a female college student. Males were less likely to card an attractive target than an unattractive target; negative mood increased the tendency for an unattractive target to be carded, and decreased the tendency for an attractive target to be carded. Study 2 considered whether this influence may have been a result of the participant's interest in dating the target. Female subjects rated a female target in terms of their willingness to have the target date their brother or a close friend. Data revealed an interesting mood by attractiveness interaction, indicating that an attractive target was less likely to be carded, and a positive mood state appeared to enhance this general tendency. Results from both studies are interpreted within a mood-management conceptual framework.