The Role of Self-Awareness and Self-Monitoring in Charismatic Relationships


Correspondence concerning this article should be addressed to Stuart J. M. Weierter, Graduate School of Management, University of Queensland, Brisbane, Queensland 4072, Australia.


In this paper, a hypothesis from a theory of charismatic relationships is examined that incorporates follower's level of self-monitoring and state of self-awareness. It is argued that changes in the state of self-awareness affect the characteristics of the short-term charismatic relationship between leader and follower, but only for high self-monitoring followers. Providing support for the hypothesis was a repeated-measures study. Participants (N= 78) viewed video vignettes of charismatic leaders presenting different messages, in either a high or low self-awareness condition. When high in self-awareness, participants with a high self-monitoring orientation were more likely than when in a state of low self-awareness to internalize only those messages congruent with their values and beliefs.