We wish to thank Alan Swinkels, Marie Helweg-Larsen, and Bernie Weiner for their helpful comments on earlier drafts of this article. We would also like to thank Meredith McConnell for her help in collecting the data.
Lending a Helping Hand: The Effects of Gender Stereotypes and Gender on Likelihood of Helping1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 29, Issue 10, pages 2164–2176, October 1999
How to Cite
Fiala, S. E., Giuliano, T. A., Remlinger, N. M. and Braithwaite, L. C. (1999), Lending a Helping Hand: The Effects of Gender Stereotypes and Gender on Likelihood of Helping. Journal of Applied Social Psychology, 29: 2164–2176. doi: 10.1111/j.1559-1816.1999.tb02300.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
The purpose of this study was to investigate the effects of gender and gender-role stereotypes on judgments of help-giving. As part of a 2 × 2 within-subjects design, 40 undergraduates read 4 different scenarios that described either a man or a woman needing help in either a stereotypically masculine or a stereotypically feminine situation. Although male participants felt more sympathy for men in stereotypically feminine situations and for women in stereotypically masculine situations, they were no more likely to help these individuals than they were to help those in gender-consistent situations. By contrast, women were more likely to help people in gender-inconsistent situations, despite feeling the most sympathy for people needing help in masculine situations. Implications for Weiner's (1980) attribution model of help-giving and Nadler & Fisher's (1986) threat-to-self-esteem model are discussed.