The Theory of Planned Behavior: A Conceptual Framework to View the Career Development of Women

Authors

  • Melanie Giles,

    Corresponding author
    1. School of Psychology and Communication University of Ulster Coleraine, Northern Ireland
      2 Correspondence concerning this article should be addressed to Melanie Giles, School of Psychology and Communication, University of Ulster, Cromore Road, Coleraine BT52 1SA, Northern Ireland. e-mail: ml.giles@ulst.ac.uk.
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  • Sonya Larmour

    1. School of Psychology and Communication University of Ulster Coleraine, Northern Ireland
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2 Correspondence concerning this article should be addressed to Melanie Giles, School of Psychology and Communication, University of Ulster, Cromore Road, Coleraine BT52 1SA, Northern Ireland. e-mail: ml.giles@ulst.ac.uk.

Abstract

This study explores the role played by self-efficacy in predicting employees' intentions to apply for promotion, and also to confirm its importance as a third independent determinant of intention within the theory of planned behavior. To this end, questionnaires were administered to 108 employees of an organization operating in the north of Ireland. Regression analyses not only provided strong support for the addition of self-efficacy to the variables contained within Ajzen & Fishbein's (1980) framework, but also highlighted its importance in the context of women. Indeed, for women, it helped to explain some 77% of the variance and produced the strongest relationship with the intention variable. For men, however, only 54% of the variance was explained, and some importance was also attributed to the normative component of the model.

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