The University of New Mexico Institute for Public Policy's Survey Research Center collected the data used in this study under a contract with the Institute for Social Research. Both institutes collaboratively designed the questionnaire used in this study. The author also gratefully acknowledges the assistance of Perry Deess, Cindy Simmons, and anonymous reviewers in the development of this manuscript.
Thinking, Drinking, and Driving: Application of the Theory of Reasoned Action to DWI Prevention1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 30, Issue 11, pages 2217–2232, November 2000
How to Cite
Gastil, J. (2000), Thinking, Drinking, and Driving: Application of the Theory of Reasoned Action to DWI Prevention. Journal of Applied Social Psychology, 30: 2217–2232. doi: 10.1111/j.1559-1816.2000.tb02433.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
This study drew upon the theory of reasoned action (TRA) to predict the intention to drive while intoxicated (DWI). Four hypotheses were tested using telephone survey data from a random sample of 1,259 adult residents of Bemalillo County, New Mexico. Results showed the TRA to be predictive across a diversity of social groups. Contrary to hypotheses, subjective norms were a more powerful predictor than attitudes, and the perceived severity of DWI penalties was positively correlated with DWI intention, a paradoxical result that was explained with reference to the social environment of likely DWI offenders. The results suggest that anti-DWI public-information campaigns should stress the importance of informal social influence against drunk driving, rather than merely the legal penalties for drinking and driving.