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This paper discusses the views that British men and women hold about gender roles. Drawing on a survey with over 4,000 university students and interviews with professional men and women, it is suggested that, while the majority of both genders are moving toward an egalitarian model of gender roles, men's views are more likely than women's to be constrained by an essentialist mode] of gender. The data presented indicate that men were more likely than were women to endorse traditional gender roles, to regard women as better equipped for child care than men, to believe that women's advances necessarily disadvantage men, and to believe that men's work opportunities have worsened in comparison to women's. Drawing on both the interviews and the survey, it is also argued that beliefs about gender roles tend to be mediated by individualist discourses, which exempt exceptional individuals from normative gender roles.