This research was supported by Grant No. Schm 658/6-2 from the German National Research Foundation to Peter Schmidt. I thank Tanja Keller and Carsten Mertens for their assistance in conducting the field study and two anonymous reviewers for their helpful comments on the first draft of this article.
The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 30, Issue 9, pages 1903–1922, September 2000
How to Cite
Bamberg, S. (2000), The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice. Journal of Applied Social Psychology, 30: 1903–1922. doi: 10.1111/j.1559-1816.2000.tb02474.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
In the context of an experimental field study, it is analyzed whether furnishing a goal intention with an implementation intention (Gollwitzer, 1993) increases the probability that a new behavior is enacted. For this purpose, 90 students who did not normally use public transportation were asked to test (just one time) a special public transportation offer they had never used before. With a nonobstrusive questionnaire manipulation, the subjects of the experimental group were stimulated to form an implementation intention. The results show that forming an implementation intention significantly increases the probability of enacting the goal intention; that is, testing the public transportation offer. The theoretical and practical implications of this finding are discussed.