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In the context of an experimental field study, it is analyzed whether furnishing a goal intention with an implementation intention (Gollwitzer, 1993) increases the probability that a new behavior is enacted. For this purpose, 90 students who did not normally use public transportation were asked to test (just one time) a special public transportation offer they had never used before. With a nonobstrusive questionnaire manipulation, the subjects of the experimental group were stimulated to form an implementation intention. The results show that forming an implementation intention significantly increases the probability of enacting the goal intention; that is, testing the public transportation offer. The theoretical and practical implications of this finding are discussed.