Social Representations of Multiculturalism: A Faceted Analysis


Correspondence concerning this article should be addressed to Jeremy Ginges, Department of Psychology, Tel Aviv University, Ramat Aviv, Israel. e-mail:


This paper reports a study that examines how Australians are responding to the policy of multiculturalism. The aim of the study was to define different social representations of the policy. Multiple scalogram analysis (MSA) yielded 3 facets of social representations of multiculturalism (active/passive, substantial/minimal, and threat/benefit). Using these facets, subjects were categorized into social representation groups. The results illustrate the methodological utility of using facet theory techniques to study social representations.