We're Here, We're Queer, We're on TV: The Effects of Visual Media on Heterosexuals' Attitudes Toward Gay Men and Lesbians†

  1. Marina Levina1,*,
  2. Craig R. Waldo2,
  3. Louise F. Fitzgerald3

Article first published online: 15 AUG 2006

DOI: 10.1111/j.1559-1816.2000.tb02821.x

Issue

Journal of Applied Social Psychology

Journal of Applied Social Psychology

Volume 30, Issue 4, pages 738–758, April 2000

Additional Information

How to Cite

Levina, M., Waldo, C. R. and Fitzgerald, L. F. (2000), We're Here, We're Queer, We're on TV: The Effects of Visual Media on Heterosexuals' Attitudes Toward Gay Men and Lesbians. Journal of Applied Social Psychology, 30: 738–758. doi: 10.1111/j.1559-1816.2000.tb02821.x

Author Information

  1. 1

    University of Illinois at Urbana-Champaign

  2. 2

    University of California at San Francisco

  3. 3

    University of Illinois at Urbana-Champaign

*2 Correspondence concerning this article should be addressed to Marina Levina, 255 Old Oak Court West. Buffalo Grove. IL 60089

  • †

    The authors would like to thank Jessica Alfe. Andrea Bolsen, and Rose Garcia for their assistance with data collection.

Publication History

  1. Issue published online: 15 AUG 2006
  2. Article first published online: 15 AUG 2006

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Effects of visual media on attitudes toward gay men and lesbians were investigated by exposing 3 groups of participants to a brief video. The first group viewed an anti-gay video. the second group viewed a pro-gay video, and a comparison group viewed a neutral video. Participants attitudes were measured immediately following the video after seeing the video, participants were contacted by telephone. and their attitudes were again assessed. Participants were not aware of the connection between the follow-up assessment and the initial video exposure. At follow-up. participants attitudes were significantly different. with attitudes with the pro-gay video group being most positive, and those in the anti-gay video group being most negative.

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