The Effect of Self-Consciousness on the Expression of Gender Views1


  • 1

    The experiments reported in this article were supported by a Direct Grant (2020395) and a Lee Hysan Research Grant (CA10680) from the Chinese University of Hong Kong. The authors thank the editor and three anonymous reviewers for their helpful comments on an earlier version of this article. An earlier version was presented at the 11th annual convention of the American Psychological Society, June 1999, Denver, Colorado.

2 Correspondence concerning this article should be addressed to Lei Chang, Department of Educational Psychology, Chinese University of Hong Kong, Shatin. NT., Hong Kong, e-mail:


This study examines the effect of public self-consciousness on the expression of gender-role attitudes. It was hypothesized that high publics were more likely to alter their gender-view expressions to meet situational expectations than were high privates and that, under an activated state of public self-attention, people were more likely to alter their gender views. Tested in 156 college students in a quasi-experiment conducted in classrooms, these hypotheses were supported only in work-related gender-role attitude expressions, but not in domestic gender-view expressions The experimental manipulation of public self-consciousness in a classroom setting might have made work-related identities more salient. Correspondingly, participants were more responsive to regulating work but not domestic gender views.