The author thanks Icek Ajzen, Caryn J. Block, and Terence R. Mitchell for their helpful comments on this study.
Identifying Specific Factors Underlying Attitudes Toward Change: Using Multiple Methods to Compare Expectancy-Value Theory to Reasons Theory1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 32, Issue 5, pages 1083–1104, May 2002
How to Cite
Westaby, J. D. (2002), Identifying Specific Factors Underlying Attitudes Toward Change: Using Multiple Methods to Compare Expectancy-Value Theory to Reasons Theory. Journal of Applied Social Psychology, 32: 1083–1104. doi: 10.1111/j.1559-1816.2002.tb00257.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
This study used multiple methods to compare expectancy-value theory (EVT) to reasons theory for identifying specific factors underlying attitudes toward a planned organizational change. Reasons theory utilizes an accessible reason construct within a decision-making framework. Study 1 used the correlational method to statistically identify the strength of specific factors underlying attitudes according to each theory. The value and accessible reason factors demonstrated the strongest associations with attitudes toward change. The strength of specific factors was then manipulated experimentally according to each construct to examine the impact on potential change in Study 2. The interventions developed from expectancy and accessible reason factors were evaluated most positively by individuals in the target organization, with accessible reasons having the strongest effect. Unexpectedly, interventions based on the value and expectancy value factors had less efficacy in Study 2. Implications for applied research are discussed.