The authors thank the U.K. Ministry of Agriculture, Fisheries, and Food (now Food Standards Agency, Department of Environment, Food, and Rural Affairs) for their support of the research presented in this paper.
Trust, Perceived Risk, and Attitudes Toward Food Technologies1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 32, Issue 11, pages 2423–2433, November 2002
How to Cite
Eiser, J. R., Miles, S. and Frewer, L. J. (2002), Trust, Perceived Risk, and Attitudes Toward Food Technologies. Journal of Applied Social Psychology, 32: 2423–2433. doi: 10.1111/j.1559-1816.2002.tb01871.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
There is substantial empirical evidence that both trust and risk perceptions influence public acceptance of new technologies. We reanalyzed 3 studies (on food technology) to compare whether (a) both trust and perceived risk are independently and directly associated with acceptance, or (b) the relationship between trust and acceptance is mediated by perceived risk. In support of Interpretation a, the (negative) correlation between trust and perceived risk was reduced when controlling for acceptance, whereas the correlation between trust and acceptance was somewhat reduced when controlling for perceived risk. Controlling for trust had little effect on the correlation between perceived risk and acceptance. These findings suggest that expressions of trust and perceived risk often might be reflections of prior attitudes toward the technology.