This research was supported by a Social Sciences and Humanities Research Council of Canada operating grant to the second author and National Cancer Institute of Canada (NCIC) funds from the Canadian Cancer Society (CCS) and the CCS/NCIC Sociobehavioral Cancer Research Network awarded to the third author. We thank Don Kuiken, Carrie Lavis, Mel Mark, Jim Olson, Kim Noels, Sean Moore, Alex Soldat, and an anonymous reviewer for comments on a previous draft of this manuscript.
The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory1
Article first published online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 33, Issue 1, pages 179–196, January 2003
How to Cite
Jones, L. W., Sinclair, R. C. and Courneya, K. S. (2003), The Effects of Source Credibility and Message Framing on Exercise Intentions, Behaviors, and Attitudes: An Integration of the Elaboration Likelihood Model and Prospect Theory. Journal of Applied Social Psychology, 33: 179–196. doi: 10.1111/j.1559-1816.2003.tb02078.x
- Issue published online: 31 JUL 2006
- Article first published online: 31 JUL 2006
This study examined the influence of source credibility and message framing on promoting physical exercise in university students. Participants were randomly assigned to reading a positively or negatively framed communication that was attributed to either a credible or a noncredible source. Exercise intentions and attitudes were measured immediately following the delivery of the communication and following a 2-week delay. Exercise behavior was also measured following the delay. There were Source Frame interactions for the exercise intentions, exercise behaviors, and cognitive response/elaboration measures such that participants receiving a positively framed communication from a credible source elaborated more and reported more positive exercise intentions and behaviors than participants in the other conditions. The results of the present investigation indicate that it might be beneficial for health professionals to provide exercise-related information stressing the benefits of participating in exercise, rather than the traditional fear appeals, to motivate clients to engage in regular physical exercise. Implications for future research are discussed.