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This research examined how women respond to different types of messages regarding eat ing disorders, and specifically whether women's degree of drive for thinness moderated their responsiveness to particular messages. In this study, 112 undergraduate women were randomly assigned to receive a condition focusing on either healthy eating or disordered eating. First, and as hypothesized, findings at an immediate posttest revealed that women found the healthy eating condition more enjoyable, personally relevant, and interesting, whereas they found the disordered eating condition more anxiety-provoking and fear-inducing. Second, and contrary to predictions, findings at the 3-month follow-up indicated that those who were high on drive for thinness were hurt by participation in the disordered eating condition, whereas those who were low on drive for thinness were helped by participation in this condition. Discussion focuses on the theoretical and applied implications of these findings.