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Despite the growth of campus rape-prevention programs, the role of individual differences in moderating program effects has been largely ignored. We hypothesized that the effects of anti-rape videotape content—typical of such programs—would depend on men's past sexual coerciveness. After watching an anti-rape or control video, coercive (n= 22) and noncoercive (n= 23) men were compared on attitudes toward women, rape-myth acceptance, and sex-related alcohol expectancies. As hypothesized, effects of the videotape were moderated by coerciveness. For the noncoercives, the anti-rape video resulted in lower rape-myth acceptance and sex-related alcohol expectancy scores than the control video. Coercives—who presumably most need to be deterred—exhibited no such effects. We discuss the relevance of these findings for rape-prevention programs.