Some scholars have argued that the multiplicative form of EV models is not as optimal as additive models in the prediction of attitudes (Trafimow & Finlay, 2002). While we acknowledge that there are many types of models (theoretical and atheoretical) that can be used to predict attitudes from beliefs, evaluations, and importance, this paper focuses specifically on potential contributions made by importance measures to the most frequently used EV models, where attitude is assumed to be a function of the sum of Beliefs × Evaluations.
The Predictive Benefits of Importance: Do Issue Importance Ratings Improve the Prediction of Political Attitudes?
Version of Record online: 31 JUL 2006
Journal of Applied Social Psychology
Volume 35, Issue 3, pages 487–507, March 2005
How to Cite
Kenski, K. and Fishbein, M. (2005), The Predictive Benefits of Importance: Do Issue Importance Ratings Improve the Prediction of Political Attitudes?. Journal of Applied Social Psychology, 35: 487–507. doi: 10.1111/j.1559-1816.2005.tb02132.x
- Issue online: 31 JUL 2006
- Version of Record online: 31 JUL 2006
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