Blacks, Whites, and the New Prejudice: Does Aversive Racism Impact Employee Assessment?


Correspondence concerning this article should be addressed to Jacqueline A. Gilbert, Department of Management and Marketing, Middle Tennessee State University, P.O. Box 75, Murfreesboro, TN 37132. E-mail:


This research examined how Black and White raters view Black and White employees in terms of salary, training, race, and perceptual characteristics. These characteristics were measured in a primarily Black university with a sample of 283 Black students and in a primarily White university with a sample of 258 White students. Aversive racism was used to explain the lower ratings of Black women in the White sample. Blacks’ stronger rating of other Blacks was explained by relational demography, which argues that strengdi in numbers is evidenced by more positive feelings of minorities toward those of their own groups. Results are discussed with regard to changes that must occur in order for organizations to be more inclusive of Blacks and women.