This research was supported by a grant from the Israel Foundations Trustees (2004–2006). The author thanks Eyal Peer and two anonymous reviewers for their constructive comments on an earlier draft and Anat David-Markovitz, Nili Feingersch-Dvir, Ativ Levi, and Shimrit Yemini for their help in data collection and analysis.
To Accept or to Reject: The Effect of Framing on Attitudes Toward Affirmative Action1
Article first published online: 27 MAR 2007
Journal of Applied Social Psychology
Volume 37, Issue 4, pages 683–702, April 2007
How to Cite
Gamliel, E. (2007), To Accept or to Reject: The Effect of Framing on Attitudes Toward Affirmative Action. Journal of Applied Social Psychology, 37: 683–702. doi: 10.1111/j.1559-1816.2007.00180.x
- Issue published online: 27 MAR 2007
- Article first published online: 27 MAR 2007
Two experiments examined the effect of framing on attitudes toward an affirmative-action program of preferential treatment. Participants' attitudes were consistently more favorable toward the affirmative-action program presented in a positive frame—preferring a target group's applicant over a majority group's applicant—than when the very same program was presented in a negative frame—rejecting the majority group's applicant in favor of the target group's applicant. Similar effects were evident for 3 target groups in the context of higher education selection and personnel selection. Two theoretical explanations for the effect of framing on attitudes toward affirmative-action programs are suggested. The implications of this effect are discussed, and the challenges facing future research of this phenomenon are outlined.