Real Donors, Real Consent: Testing the Theory of Reasoned Action on Organ Donor Consent

Authors

  • Keith Weber,

    Corresponding author
    1. Department of Communication Studies
      West Virginia University
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  • Matthew M. Martin,

    1. Department of Communication Studies
      West Virginia University
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  • Michael Corrigan,

    1. Department of Education
      Marshall University
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  • Members of COMM 160

    1. West Virginia University
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    • 2

      Members of COMM 160 include Neyal Ammary, Teresa Binkowski, Vincent Cicchirillo, Lauren Hill, Samantha Hogan, Smitha Katragadda, Brandon Lester, John McElroy, Maren McNeill, Julianna Myers, Andrea Nardello, John Nostrand, Michael O'Donnell, Daniel Phares, Joseph Raimato, Mike Robinette, Glenn Weeks, and Annabelle Skaggs.


Correspondence concerning this article should be addressed to Keith Weber, Department of Communication Studies, West Virginia University, 108 Armstrong Hall, Morgantown, WV 26506. E-mail: kaweber98@yahoo.com

Abstract

In an attempt to apply the theory of reasoned action (TRA) to the process underlying organ donor consent, participants completed questionnaires concerning their affective responses to organ donation, as well as their intentions to donate. Participants were given the opportunity to sign an organ donor card. Those who chose to sign the card had more positive attitudes about donation, perceived donation as something that their reference group would encourage, and had stronger intentions to consent to signing a card. The current investigation extends the organ donor literature by using a true behavioral outcome measure indicating consent. Moreover, the pattern of results between attitudes, norms, intention, and behavior illustrates the usefulness of applying the TRA to yet another health-related behavior.

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