This research was supported by a grant from the Deutsche Forschungsgemeinschaft to the second author (Fo244/6–1). The authors thank Thomas Mussweiler, Beate Seibt, and Fritz Strack for their helpful comments on the manuscript. We also thank Markus Denzler, Simon Finkeldei, and Gerald Schmidt for their help in collecting the data.
The Effects of Regulatory Focus on Braking Speed1
Version of Record online: 20 NOV 2007
Journal of Applied Social Psychology
Volume 37, Issue 12, pages 2764–2787, December 2007
How to Cite
Werth, L. and Förster, J. (2007), The Effects of Regulatory Focus on Braking Speed. Journal of Applied Social Psychology, 37: 2764–2787. doi: 10.1111/j.1559-1816.2007.00280.x
- Issue online: 20 NOV 2007
- Version of Record online: 20 NOV 2007
According to regulatory focus theory (Higgins, 1997), promotion focus is concerned with accomplishments and aspirations leading to strategic eagerness; whereas prevention focus is concerned with safety and responsibilities leading to strategic vigilance. In this study, we investigate how regulatory focus theory can predict braking behavior in driving. In Study 1, participants' assessed regulatory focus strength as measured by chronic personality differences in regulatory focus predicted braking speed, in that chronic prevention-oriented participants initiated braking earlier, as compared to promotion-oriented people. In Study 2, we experimentally induced regulatory focus and showed that induced prevention focus enhanced braking speed (i.e., faster), as compared to induced promotion focus.