Both authors contributed equally to this research; the order of authorship is merely alphabetical. The authors thank Ryan Lewis, Kathryn Jargo, Chris Kauza, and Brier Wilson for their help in data collection.
Sexual and Violent Media's Inhibition of Advertisement Memory: Effect or Artifact?1
Version of Record online: 28 JUN 2008
© 2008 Copyright the Authors. Journal compilation © 2008 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 38, Issue 7, pages 1716–1735, July 2008
How to Cite
Fried, C. B. and Johanson, J. C. (2008), Sexual and Violent Media's Inhibition of Advertisement Memory: Effect or Artifact?. Journal of Applied Social Psychology, 38: 1716–1735. doi: 10.1111/j.1559-1816.2008.00366.x
- Issue online: 28 JUN 2008
- Version of Record online: 28 JUN 2008
Research (Bushman, 2005; Bushman & Bonacci, 2002) has claimed to demonstrate that sexual and violent content in television programs inhibits viewers' memory for advertisements. However, that research failed to adequately control other aspects of the programs' content, making interpretation problematic. The present paper attempts to correct these flaws. Studies 1 and 2 demonstrate that if other aspects of show content are held constant, sex and violence alone do not affect memory for advertisements. Study 3 provides evidence that while sex or violence does not affect memory, other aspects of program content (e.g., plot, humor) do have a significant influence on advertisement memory. Implications of this research on the interpretation of previous research are discussed.