The authors thank Barry X. Kuhle and J. A. Skelton for their comments on an earlier draft of the manuscript.
Queuing Among U2 Fans: Reactions to Social Norm Violations†
Article first published online: 5 SEP 2008
© 2008 Copyright the Authors. Journal compilation © 2008 Wiley Periodicals, Inc.
Journal of Applied Social Psychology
Volume 38, Issue 9, pages 2378–2393, September 2008
How to Cite
Helweg-Larsen, M. and LoMonaco, B. L. (2008), Queuing Among U2 Fans: Reactions to Social Norm Violations. Journal of Applied Social Psychology, 38: 2378–2393. doi: 10.1111/j.1559-1816.2008.00396.x
- Issue published online: 5 SEP 2008
- Article first published online: 5 SEP 2008
Two experiments examined reactions to line-intrusion scenarios among fans of the rock group U2 waiting in overnight lines to obtain desirable concert floor spots. Commitment to the goal, time investment, and ambiguity of the line-intrusion scenario were examined. Results showed that the queue is a social system influenced by norms of procedural justice (first-come, first-served). Violations of these norms were upsetting, even when the consequences did not directly influence personal outcomes (when line intrusions occurred behind a subject). Greater commitment to the goal led to more severe reactions to norm violations, whether the commitment was proximal (having waited in the line for awhile) or distal (being a committed fan). We discuss research on social norm violations.